Brands w/o Barriers
I became a designer to challenge reality and dive into dreams. I’m not here to change who you are or simply shape the ugly bits into pretty pie.... Quite the opposite. I’m here for the messy stuff.
Every person, brand, and dream comes with a backstory. Sometimes, the seemingly-insignificant can reveal the truest essence of your brand. Which is why I question my clients until I know their dreams as well as my own.
My job is to help you look in the places you least thought to look. There’s a quote that’s helped me re-frame my mindset going into any new project:
“The cave you fear to enter holds the treasure you seek.”
Not only does inquisitive thinking help me better define the problem but also it defines a clear path forward in the client’s mind. I like to call this stage of exploratory research:
Up Close and Personal
Dripping in Dynamo
Consider your guilty pleasures as lead suspects. Those forbidden floors could become your next North Star. So if you’re a hyper-sexual, materialistic, foodie, I’ll help you fall in love with all that gluttony and celebrate it unapologetically.
My job is to help you find the muchness in your branding dreams – the parts you’re obsessed with, the toughest barriers, and effortless eurekas – making sure WHATEVER we put out into the world exemplifies that full personality.
Core Connections
By coaching clients through a path of self-discovery, I assure their brand’s voice will convey an honest connection to the client’s own spirit.
Brainstorming together and exploring hidden truths helps me point each brand towards a future it can be excited about.
“Ask why. Ask why until it becomes painful until you’re sick of the word. And give it character — there’s enough ‘nice’ design in the world. Whether sublime, exuberant, minimal or maximal, give your work personality. Don’t be afraid to be awkward — what feels comfortable today, will be boring tomorrow.”
– Andrew Harvey, Creative Director of Moving Brands
The Code of Koludro:
Consider these 9 values to be the pillars holding up the house. They dictate how I live within my community and my career. Defining these core principles from the start has helped me trust my instincts, when ideal chances cross my path.
PASSION:
Live with an intense ambition to pursue the extraordinary. Those things you are passionate about aren’t random. They are your calling.
OPTIMISM:
Keep a good heart. Give away happiness and find joy in the ordinary. A bold, victorious attitude is all you need to turn an ordeal into an adventure.
CHANCE:
Creativity’s worst enemy is self-doubt. So take a chance and follow your instincts. You never know when you will stumble upon some magic.
RESPECT:
Sincerely listen to what others have to say. Understand that differences don’t make individuals superior or inferior.
IMAGINATION:
Always remember to explore, play, and live spontaneously. Don’t just tell people your dreams. Show them.
WILLPOWER:
Every accomplishment starts with the decision to try. Be relentlessly self-propelled to find ways to make things better. Never settle and never make excuses.
HONESTY:
Embrace the freedom that comes with being real. To be considered trustworthy is a much greater compliment than to be admired.
CONNECTION:
Be brave enough to start genuine conversations. We are all born with the ability to change someone’s life. Don’t waste that.
LOYALTY:
Never let opportunity control your loyalty. Have high standards for yourself and do the right thing, even when no one is watching.
